Event Management

From conception to implementation to follow-up, Broad Reach tailors event programs corporate, client and consumer events. We have a diverse team of event-production and PR experts who work closely with clients to design memorable events, coordinate logistics, develop support materials, deliver onsite support, promote events, and measure results. Broad Reach services can be provided for every aspect of an event — from start to finish — or simply for a single component of an event. Whatever the engagement, we pay particular attention to detail and ensure that clients receive the optimum return on their investment. Our capabilities in this area include, but are not limited to:

+ Annual Meetings

Broad Reach can manage all aspects of a company’s annual meeting — from planning and booking venues to developing executive speeches to conducting media relations to support the event. Our seasoned media relations and investor relations specialists are also available to work closely with clients to ensure their messages are clear, concise and newsworthy.

+ Corporate Events

Whether it’s an event for 10 or 10,000 people, Broad Reach’s event-planning specialists can manage every step of the project. Our team has a broad range of event-production experience in areas such as product launches, offsite meetings, conferences and gala evenings. We ensure the events we manage reinforce our clients’ branding and messaging and fully engage their audience, from coordinating invitations and registration to writing speeches and collateral material to finding speakers or performers who will convey the right corporate message. We can also provide media relations outreach, audio/video support, vendor coordination, and more. Working with travel specialists and our network of international contacts, we can coordinate events in many countries.

+ Meetings and Conferences

At Broad Reach, we are known for providing creative vision, a fresh approach and exceptional attention to detail when managing corporate meetings. From planning to execution to follow-up, we offer a full range of services tailored to our clients’ needs. These services include theme development and venue selection, marketing and branding, onsite logistics and supervision, and more.

+ Press Conferences and Product/Business Launches

Broad Reach has a full contingent of specialists with an in-depth understanding of what it takes to develop, coordinate and implement an awareness campaign that delivers results. We work with clients to find the most effective and innovative ways to reach their target audiences. Whether organizing a press conference with targeted media, coordinating a webinar session, or planning a large-scale product or business launch at a high-profile venue, the services Broad Reach provides always meet our clients’ business goals and objectives.

+ Product Sampling and Demos

Broad Reach knows that positive word of mouth can generate exceptional publicity and drive sales. We create unique and innovative product sampling campaigns that get products directly in front of consumers, including on the street, in malls and on the way to work. For some clients, the right approach may be a one-time, street-level campaign to hand out product to consumers. For others, it may be trade or consumer show support or a campaign targeted at carefully selected media influencers. With each approach, we develop creative, meaningful strategies that generate head-turning, attention-grabbing results and build positive buzz for clients.

+ Social Events

Broad Reach organizes and manages social events to help clients celebrate special occasions, mark company-specific milestones and recognize employee achievements. These events often include company- or department-wide parties, after-work executive retreats, golf tournaments, post-conference celebrations and small-scale gatherings. Depending on a client’s needs, we can provide support to employee-led social committees, or we can manage all aspects of the event to ensure a memorable experience for attendees.

+ Sponsorships

Broad Reach helps clients maximize their return on sponsorship dollars and extend the reach of their promotion by providing end-to-end sponsorship services, from event planning to coordination to implementation. Our specialists work closely with clients throughout the entire process, from project management to media relations to onsite branding, and more.

+ Street Marketing and Consumer Activation Campaigns

Broad Reach designs creative street marketing and consumer activation campaigns — such as premium giveaways — that bring brands to life. We manage every part of the campaign, from creating the right messaging to delivery and implementation to integration into communications and marketing plans.

+ Trade Shows

Broad Reach can provide a full range of services to support trade show programs. We research and identify appropriate trade shows and industry events, create event plans and messaging, manage logistics and perform media relations support before, during and after a show.

Click any of the above categories for more information about our event management services.

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I highly recommend Broad Reach Communications. Portfolio Manager, Cumberland Private Wealth Management Inc

The media coverage Broad Reach generated was nothing short of outstanding. The coverage literally drove customers into stores. Chairman and Managing Director, Giles and Posner, UK

An HR Reporter article that Broad Reach generated for our firm led to four sales inquiries within hours of the story's publication - two of which led to actual sales. Marketing Manager, Berkeley Payment Solutions

I never hesitate to recommend Broad Reach to my clients, colleagues, and to my professional network. President, Women of Influence Inc.

Broad Reach is a 'one-stop shopping' experience for those who demand more complex solutions. Director, Deloitte Canada Research

The media coverage Broad Reach secured for us has been phenomenal - we never could have purchased the equivalent value through advertising. President, ChannelAssist

The media coverage generated by Broad Reach for a recent PR campaign was absolutely unprecedented - we have never received so much media interest on one topic! Senior Marketing Manager, Deloitte

Broad Reach's understanding of the Canadian media, along with its experience working with international partners, made our outreach in Canada simple and ensured our messages were delivered to the right media. PR Manager, FINCA International

Not only did Broad Reach assist with the development process through insightful and creative writing, all work was completed on time and on budget. Senior Marketing Manager, Deloitte

Broad Reach has been more than we hoped for. Their diligence and attention to detail at every level has been outstanding and the media coverage we have received has far outweighed our expectations. Marketing Manager, Berkeley Payment Solutions

Broad Reach did a fantastic job raising Deloitte's profile in Ottawa. I would highly recommend their public relations services. Partner, Deloitte

Working with Broad Reach helped make my 45 minute experience on the Oprah Winfrey Show fun and rewarding. It also gave me tools to stay cool and navigate the many media interviews I've done since then. Artist

Over the years Broad Reach has provided invaluable counsel that has helped my team create value for the firm and exceeded all internal expectations. Senior Marketing Manager, Deloitte

Under very tight deadlines, Broad Reach created a newsworthy and timely public relations campaign that enabled us to achieve our campaign objectives. Communications and Development Coordinator, The Nelson Mandela Children's Fund (Canada)

What differentiates Broad Reach from other communications firms is the unique depth and breadth of its service offering. Director, Deloitte Canada Research

Broad Reach Communications has been an integral part of the growth and success of my marketing strategy. Senior Marketing Manager, Deloitte

Broad Reach created a white paper for us that was so compelling and well written that the only edit we had was to the title. President, ChannelAssist

Broad Reach's take charge approach means that the project is properly managed from start to finish and always according to Deloitte's demanding standards. Senior Marketing Manager, Deloitte

Broad Reach's ability to understand the level of professionalism required to deliver communications services in the corporate world is a strong advantage it has over all other PR agencies. President, Women of Influence Inc.

Time and again Broad Reach has taken complex business issues and transformed them into clear and easy-to-read content for our clients. Senior Marketing Manager, Deloitte

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