Testimonials

Our experience with Broad Reach Communications has been excellent. Andrea has assembled a skilled team of high-calibre professionals who have the knowledge and skill to effectively support our thought leadership campaigns and other communication initiatives—they bring a solid understanding of current business issues, the confidence and know-how necessary to work with practitioners within a professional services organization, and a solid roster of business contacts. They’re efficient, thorough and organized in their delivery of campaigns, and I also appreciate their responsiveness and creativity in an ever-changing media environment.
Tania Freedman, Senior Manager, Media Relations, Grant Thornton

I engaged Broad Reach to conduct a strategic review of the Ivey Business School’s communications program and support our team in the development of a communications plan focused on thought leadership. Critical to this plan was the development of a reliable and meaningful approach to metrics. It was an excellent experience. Andrea brought to the table a team of seasoned experts in traditional media, social media and strategic communications planning. They listened well; delivered what they said they would; and brought us insights and knowledge that have already enabled us to achieve many of our objectives for the year. Bypassing the traditional “account manager as interpreter” role and working directly with the subject matter experts on each segment of the plan allowed us to move quickly within our budget. I think Broad Reach is blazing a wonderful new path for the communications consulting field.
Maura Paré, Director of Communications and Public Affairs, Ivey Business School, Western University

What differentiates Broad Reach Communications from other PR and marketing communications firms is the unique depth and breadth of its service offerings. Other companies may excel at one or two of writing skills, work ethic, timely delivery, technical industry knowledge or media contacts. But, I have found that Broad Reach stands out in all of these areas — essentially making them a ‘one-stop shopping’ experience for those who demand more complex solutions.
Duncan Stewart, Director of Research, Deloitte Canada

We partnered with Broad Reach to launch our brand in Ontario via public relations. Broad Reach’s expert guidance, strategic market positioning, and outstanding execution ensured all aspects of the campaign were a resounding success. Not only did Broad Reach generate an unprecedented volume of media coverage across the province, the campaign significantly increased revenues. This PR campaign was one of the most successful things we have done to promote our brand to date.
Gavin Lobo, Director Retail & Digital Marketing, Insurance Hunter

Broad Reach understands our market and our business. Their expert counsel, superior execution and objective-driven activities have set us apart from the competition and positioned us as the payments industry leader. Their ability to generate eminence, visibility and buzz for our firm among target audiences has been worth its weight in gold.
Stacey Maude, Marketing Manager, Berkeley Payment Solutions

The media coverage Broad Reach Communications generated was nothing short of outstanding. Our Cadbury-branded home entertainment products were featured in 73 stories across Canada and seen by over 26.5 million individuals. The coverage literally drove customers into stores. It also played a key role in helping us secure prime retail space, generate repeat orders with retailers such as Wal-Mart, and secure the interest of new retailers including Metro and Shoppers Drug Mart. This far-exceeded expectations.
Hitesh Patel, Chairman and Managing Director, Giles and Posner, UK

From their creativity and flexibility to their professionalism and responsiveness, Broad Reach gets the job done and exceeds my expectations. I highly recommend them for all of your marketing, communications and public relation needs, and I will be using them again soon!
Peter McNeill, Vice President, Marketing, Altus Group

When you get Lloyd Robertson to mention Deloitte’s annual technology Predictions on CTV National News, you are doing your job in terms of drawing attention to the report.
Andy Oudman, Host of “London Today”, Newstalk 1290 CJBK London

I highly recommend Broad Reach Communications. They are true PR experts with a zest for customer service and communication skills that are second to none! Most importantly, my expectations were exceeded throughout the entire campaign―from survey development to generating media coverage across the country. They not only generated widespread eminence for my white paper among target audiences, they also branded me as one of the country’s leaders on understanding Canadian women’s financial behaviours.
Barbara Stewart, CFA – Portfolio Manager, Cumberland Private Wealth Management Inc

Broad Reach Communications helped the Nelson Mandela Children’s Fund (Canada) launch its school-based program across Ontario in 2008. Under very tight deadlines, they quickly got to the core of the program’s goals and created a newsworthy, timely and effective public relations campaign. Broad Reach’s efforts generated substantial awareness of the program in the local and mainstream media and enabled us to achieve our campaign objectives. Andrea and her team were enthusiastic, creative, professional and a pleasure to work with. When time is short, and expectations are high, I can’t think of anything more important than that.
Elena Mazur, Communications Coordinator, Nelson Mandela Children’s Fund (Canada)

Broad Reach’s ability to understand the level of professionalism required to deliver communications services in the corporate world is a strong advantage it has over all other PR agencies I have met with. Andrea and her team’s knowledge of PR, combined with their ability to implement based on solid recommendations, gave me confidence to proceed with the PR plan they developed to promote the RBC Canadian Woman Entrepreneur Awards. I never hesitate to recommend Broad Reach to my clients, colleagues and to my professional network.
Carolyn Lawrence, President, Women of Influence Inc.

The quality of writing Broad Reach Communications produced for ChannelAssist was outstanding. At the beginning of our relationship, Broad Reach created a white paper for us that was so compelling and well written that the only edit we had was to the title. Furthermore, the media coverage Broad Reach secured from that white paper, and on other related topics, has been phenomenal — we never could have purchased the equivalent value through advertising.
David Auld, President, ChannelAssist

As an international organization launching in Canada, we needed a team that could confidently counsel us on how to refine and adapt our materials for Canadian journalists. Broad Reach’s thorough understanding of the Canadian media, along with its experience working with international partners, made our outreach in Canada simple. Broad Reach provided solid strategic counsel and editing throughout the entire process, and ensured our messages were delivered to the right media when we needed them to be.
Diane Jones, PR Manager, FINCA International

Broad Reach Communications did a fantastic job raising Deloitte’s profile in the Ottawa marketplace around the launch of Deloitte’s 2010 Technology, Media & Telecommunications Predictions. Their knowledge of our local market, strong media relationships, and ability to generate Tier 1 media coverage resulted in stories focused on Deloitte in radio, TV, newsprint and online media. I would highly recommend Broad Reach’s public relations services.
Mark Noonan, Partner, Deloitte Canada

Thanks to Broad Reach, I now write a bi-weekly personal finance column in a national daily newspaper. As a result, and along with my ongoing research into women’s issues (some of which has been promoted by Broad Reach PR campaigns), I am recognized as a personal finance expert and branded as an industry leader. The column is a great way to regularly touch base with clients and for them to better understand how I work and how I can help them.
Barbara Stewart, CFA – Portfolio Manager, Cumberland Private Wealth Management Inc

Deloitte IVEY Broad-Reach-Client-Grant-THornton Primus Doll Face Spa Cadbury Alterna Insurance Hunter Deloitte Technology Fast 50 Women of Influence Independent Distillers Canada P3 Green Shield Kensington Capital Altus Group Teranet QuantumShift Beautiful Heat YPI Nelson Mandela Ramp Communications Barbara Stewart North West Company Toronto Waterfront Revitalization Corporation Canadian New Media Awards Berkley Payment Solutions Channel Assist 50 Best Managed Companies RBC Greenlite Canadian Apprenticeship Forum OneSpout Finca Barbara Muir Paints Entrinsic The strategy of paradox Buildin the best Connecting The Dots CCA Odgers Berndtson

Award-winning work

In the past two years, Broad Reach has won 13 prestigious awards from the International Association of Business Communicators and the Canadian Public Relations Society.

Giving back to women entrepreneurs

Broad Reach is proud to support FINCA Canada's microfinancing program. We sponsor 10 women entrepreneurs in Tanzania by providing them with the loan capital they need to fund and run their businesses—and improve their lives.

Founder featured in global research

Broad Reach founder, Andrea Lekushoff, was recently featured in a white paper by renowned CFA Barbara Stewart entitled Rich Thinking: A Global Study — A Guide to Building Financial Confidence in Girls and Women.

Exceptional media coverage

A recent Broad Reach PR campaign generated 128.5 million audience impressions in 210 stories—95% of which were in top-tier media. We exceeded client expectations and campaign goals by a long shot.

We only hire experienced talent

We only hire experienced associates who are dedicated to the highest level of client service. With at least 10 years' experience and a track record of award-winning work, they're professional, accommodating, talented and a pleasure to work with.

We practise work/life balance

When it comes to work/life balance, we practise what we preach. Our associates choose the number of hours they work and the projects they work on. This means they only work on campaigns they're passionate about—the results speak for themselves.

Reports presented at WEF

Broad Reach has written a number of extensive client reports that have been presented to world leaders over the last few years at the World Economic Forum in Davos, Switzerland.

We understand our clients' business

Not only do our associates have at least 10 years' experience, many have MBAs. They understand the PR industry and the businesses our clients are in.

Deliver on promises

In a recent survey, 98% of Broad Reach clients said we always deliver on the commitments we make and we always do what it takes to get the job done.

Award-winning PR campaign

While working on Cadbury's "Home for the Holidays" campaign, our associates enjoyed promoting chocolate fountains, fondue sets and hot chocolate makers. This fun campaign exceeded all client expectations and won four PR industry awards.

Our philosophy

We're committed to the highest level of professionalism. We act with honesty, integrity and respect. We're accountable for our actions—both individually and as a team. And we embrace innovation, change and growth.

Our values

We have a demanding set of values that governs everything we do: We work together as a team to provide superior business value to our clients.

Our passion

We're passionate about telling clients stories, building strong brands, as well as delivering outstanding client service and exceptional results. We use this passion to build and protect clients' reputations, create eminence, sell products and establish industry leaders.

What our clients say

"Broad Reach has been an integral part of the growth and success of my marketing strategy. From their creativity and flexibility, to their professionalism and responsiveness, Broad Reach gets the job done and exceeds my expectations every time."

What our associates say

Our associates tell us that they appreciate working in a creative, highly professional and respectful environment. They find it inspiring to be part of a team of talented PR professionals at the top of their game.