What Sets Us Apart

Broad Reach is a Toronto-based public relations firm committed to delivering an exceptional level of service to our clients. Our team of seasoned professionals develops innovative and effective PR and communications strategies that build reputations, influence target audiences, drive sales and educate the public. We consistently achieve these goals because of the demanding set of values we strive for as a company: We work together as a team to provide superior business value to our clients. We’re committed to the highest level of professionalism. We act with honesty, integrity and respect. We’re accountable for our actions—both individually and as a team. And we embrace innovation, change and growth. Here’s what sets us apart from the competition:

  • Unique approach. Broad Reach sets itself apart from the competition by only using seasoned professionals with proven expertise and a dedication to being budget conscious.
  • Best in class. Our team of writers, editors, PR, media relations, employee communications and social media experts consists of senior practitioners who have strong track records of success with many of the world’s most powerful brands.
  • Client-focused solutions. We’re committed to proactive client service that begins with listening to each client’s unique needs and goals, and results in the development and implementation of strategic communications that achieve those goals.
  • Outstanding results. Whether a client is targeting businesses or consumers, we consistently exceed expectations as a PR agency because we achieve results that advance each client’s business objectives.
  • Exceptional service. Each project is managed by skilled communications  and PR professionals who use effective processes and tools to ensure projects are run efficiently, are completed on time and remain on budget—all while delivering outstanding results.
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Award-winning work

In the past two years, Broad Reach has won 13 prestigious awards from the International Association of Business Communicators and the Canadian Public Relations Society.

Giving back to women entrepreneurs

Broad Reach is proud to support FINCA Canada's microfinancing program. We sponsor 10 women entrepreneurs in Tanzania by providing them with the loan capital they need to fund and run their businesses—and improve their lives.

Founder featured in global research

Broad Reach founder, Andrea Lekushoff, was recently featured in a white paper by renowned CFA Barbara Stewart entitled Rich Thinking: A Global Study — A Guide to Building Financial Confidence in Girls and Women.

Exceptional media coverage

A recent Broad Reach PR campaign generated 128.5 million audience impressions in 210 stories—95% of which were in top-tier media. We exceeded client expectations and campaign goals by a long shot.

We only hire experienced talent

We only hire experienced associates who are dedicated to the highest level of client service. With at least 10 years' experience and a track record of award-winning work, they're professional, accommodating, talented and a pleasure to work with.

We practise work/life balance

When it comes to work/life balance, we practise what we preach. Our associates choose the number of hours they work and the projects they work on. This means they only work on campaigns they're passionate about—the results speak for themselves.

Reports presented at WEF

Broad Reach has written a number of extensive client reports that have been presented to world leaders over the last few years at the World Economic Forum in Davos, Switzerland.

We understand our clients' business

Not only do our associates have at least 10 years' experience, many have MBAs. They understand the PR industry and the businesses our clients are in.

Deliver on promises

In a recent survey, 98% of Broad Reach clients said we always deliver on the commitments we make and we always do what it takes to get the job done.

Award-winning PR campaign

While working on Cadbury's "Home for the Holidays" campaign, our associates enjoyed promoting chocolate fountains, fondue sets and hot chocolate makers. This fun campaign exceeded all client expectations and won four PR industry awards.

Our philosophy

We're committed to the highest level of professionalism. We act with honesty, integrity and respect. We're accountable for our actions—both individually and as a team. And we embrace innovation, change and growth.

Our values

We have a demanding set of values that governs everything we do: We work together as a team to provide superior business value to our clients.

Our passion

We're passionate about telling clients stories, building strong brands, as well as delivering outstanding client service and exceptional results. We use this passion to build and protect clients' reputations, create eminence, sell products and establish industry leaders.

What our clients say

"Broad Reach has been an integral part of the growth and success of my marketing strategy. From their creativity and flexibility, to their professionalism and responsiveness, Broad Reach gets the job done and exceeds my expectations every time."

What our associates say

Our associates tell us that they appreciate working in a creative, highly professional and respectful environment. They find it inspiring to be part of a team of talented PR professionals at the top of their game.